And, while it might not drastically increase your score, it's something you must keep in mind if you want to reduce your score. Using an image or two in your email will not be harmful but avoid relying heavily on it to deliver your message as SpamAssassin doesn't like it if an email is only filled with images. We would still recommend it to be on the safe side. So it's best to set up email authentication to help lower your SpamAssassin score.ĭMARC might be a popular authentication method that gives you more security, but it doesn't directly impact the score. SpamAssassin checks for SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) when it scores an email, and even if you miss one, your score will be affected. Įmail authentication protocols assist email servers in identifying legitimate senders from scammers pretending to be reputable brands. And, when writing the text in your emails, don't include any invisible text. So, you should double-check to avoid any mistakes or missing components in the HTML.Īlso, when composing HTML emails, make sure to have a text section for people who don't want to see the HTML version. Mistakes in HTML can be unbalanced tags, invalid tags, default titles, etc., and it can lead to your email being misinterpreted as spam. But if your emails are noted as spam by readers or even ignored, then it will harm your domain reputation. Your legitimacy is also shown through your sender reputation, and with every email you send, you build the sending history for your domain and IP address.Īs long as recipients open and interact with your emails, you will have a positive reputation. Īs a legitimate sender, you don't have any reason to hide your sender's information like "from" and "reply-to." So, provide correct and accurate sender information and also ensure that your domain has a verifiable IP address that people can look up to confirm your identity. So if you are a legitimate sender, but your SpamAssassin score is higher than you'd prefer, here are a few best practices you can follow to reduce your score and your likelihood of being mistaken for spam. SpamAssassin experts say that as long as your email is not spam, you don't have to worry too much about hitting rules within SpamAssassin, and even if you do hit one, it wouldn't be a high enough score to be a problem. However, system admins and mailbox providers sometimes adjust this score to be lower or higher than 5, so you have to ensure that your scores are way below 5. The general score for an email to be considered spam is "5" and above, with a maximum score of "10". Usually, positive scores indicate probable spam, while negative ones indicate that it is unlikely to be spam. SpamAssassin assigns a numerical score for every email attribute that it checks, and in the end, all the scores are added up. The SpamAssassin score is the rank which states the possibility of an email being spam, and a higher score means it's more likely that the email is spam. It also uses Bayesian filtering, blacklists, online databases, DNS, and fuzzy checksum techniques to check if the email is spam.Īfter doing all the tests, it calculates a score for every email, determining if an email is a spam or not. SpamAssassin uses powerful scoring frameworks and plug-ins to integrate advanced heuristic and statistical analysis to test the following email components to identify spam emails: System administrators and email clients use this software to filter and classify emails as spam and block them from getting sent to people's inboxes. SpamAssassin, from the Apache Foundation, is open-source software that uses advanced testing and analytical tools to find out if an email is spam or not. Be careful when adding links in your email.Avoid using too many images in your emails.Avoid mistakes in the HTML code of your email.So in this article, we brief you on one email filtering software called SpamAssassin and what steps you can take to avoid it. This filtration system is helpful for an average email user as it removes potential malicious or unwanted emails, and they have a pleasant experience when checking their inbox.īut, for an email marketer like yourself, this is one of the major hurdles you have to jump over if you want to create a successful email campaign that lands in people's inboxes. Email clients then separate the ones that are said to be spam and put them in a separate spam folder so that you never have to deal with them. You probably would not have even noticed because they never show up in your inbox, and we have email filtering software to thank for that.Įmail filtering software like SpamAssassin tests all emails you receive and gives it a score to indicate if it is a spam email or not. Did you know that nearly 45% of emails sent in 2021 were just spam?
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